Strategy & Success

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Why UGC in Mobile Games Surpasses Traditional Advertising: Stats, Examples, and Best Practices

Struggling with high CPI? UGC ads reduce costs by 60% and increase D7 retention by 155%. See real examples and book a free consultation.

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Expert Insights on Ad Monetization in Kids’ Games and Apps: The Ultimate Guide for 2025

2025 Guide: Monetizing Children's Apps Through Advertising. Increase ARPU by 43% with Video Creatives while Complying with COPPA and GDPR-K. Expert Tips on Ethical Advertising, Interactive Formats, and Localization. Learn How to Balance Profit and Child Safety.

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User Acquisition (UA) in 2025: What It Is and Why It Matters

Understand the importance of User Acquisition (UA) and how it drives game success. Get insights into 2024 trends, budget distribution, and creative production. Learn strategies for casual, midcore, and sports/racing games. Ready to stand out? Read on!

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User Acquisition (UA) and the Mobile Market in Early 2025: A Lively Overview

Master User Acquisition (UA) for mobile gaming success in 2025! Learn why UA is crucial, with tips on ASO, social media marketing, and targeted ads. Discover key trends from 2024, including ad spend growth and genre-specific insights. Get actionable advice to boost installs and build a loyal player base. Dive in now!

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Street-Interview UGC: The Ad Format That Gets Watched All The Way Through

Every day, millions of new videos flood social media. But only a few make users stop scrolling, rewatch, and share with friends. Street-interview UGC has emerged as one of those rare formats that transforms casual street encounters into viral marketing content.

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Mobile Game Ad Trends 2024: Genre-Bending and Live-Action Adaptations

The mobile game advertising landscape has evolved dramatically, with revenue projected to reach $173.4 billion by 2026 (Statista, 2024). In this competitive environment, advertisers are discovering innovative approaches that drive exceptional results - with some campaigns achieving up to 3x ROAS through creative strategy evolution.

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