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Strategy & Success

Mobile growth knowledge shared together with AppAgent’s expert partners. 

Street-Interview UGC: The Ad Format That Gets Watched All The Way Through

Street-Interview UGC: The Ad Format That Gets Watched All The Way Through

Every day, millions of new videos flood social media. But only a few make users stop scrolling, rewatch, and share with friends. Street-interview UGC has emerged as one of those rare formats that transforms casual street encounters into viral marketing content.

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Mobile Game Ad Trends 2024: Genre-Bending and Live-Action Adaptations

Mobile Game Ad Trends 2024: Genre-Bending and Live-Action Adaptations

The mobile game advertising landscape has evolved dramatically, with revenue projected to reach $173.4 billion by 2026 (Statista, 2024). In this competitive environment, advertisers are discovering innovative approaches that drive exceptional results - with some campaigns achieving up to 3x ROAS through creative strategy evolution.

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