Privacy Policy

Last updated: March 22nd, 2026

1. Who We Are

This Privacy Policy applies to the website https://artik.agency (the "Website") operated by YESWORKS OÜ, registered at Nurme 16, 11616 Tallinn, Estonia ("Company", "we", "our", or "us"). We provide mobile marketing services including User Acquisition, Ad Creatives, and App Store Optimization.

This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our Website or submit a contact request, and what rights you have in relation to that data.

2. What Data We Collect

2.1 Data you provide directly

• Name and surname — when you fill in the contact form
• Email address — for correspondence and follow-up
• Phone number — if provided voluntarily in the form
• Information about your mobile app or game — as described in the contact form
• Any other information you choose to include in your message

2.2 Data collected automatically

• IP address and approximate geolocation (country/city level)
• Browser type and version, operating system
• Pages visited, time spent on page, referral source
• Device identifiers and screen resolution
• Cookie and tracking pixel data (see Section 7)

3. How We Use Your Data

We use the data we collect for the following purposes:

• To respond to your contact requests and service inquiries
• To provide and improve our services
• To analyse Website traffic and user behaviour for performance optimization
• To run and measure advertising campaigns (see Section 7)
• To comply with legal obligations

The legal basis for processing your data is: (a) your consent — where you have submitted a contact form and agreed to this Policy; (b) legitimate interests — for website analytics and security; (c) legal obligation — where required by applicable law.

4. Data Sharing with Third Parties

We do not sell your personal data to third parties. We may share your data only in the following cases:

• With service providers who assist us in operating the Website (hosting, analytics, email delivery) — under confidentiality obligations
• With advertising technology providers for the purpose of measuring and optimizing our advertising campaigns (see Section 7)
• With competent authorities if required by law, court order, or regulation
• In the event of a merger, acquisition, or business transfer — to the successor entity

5. International Data Transfers

As we use third-party service providers, your data may be transferred to and processed in countries outside the European Economic Area (EEA). In such cases, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, to protect your data in accordance with GDPR requirements.

6. Data Retention

We retain your personal data only for as long as necessary for the purposes described in this Policy, or as required by applicable law. Contact form submissions are retained for up to 3 years. Website analytics data is retained in accordance with the respective third-party provider's retention policies. You may request deletion of your data at any time (see Section 8).

7. Cookies, Tracking Technologies, and Advertising

7.1 Cookies

Our Website uses cookies and similar tracking technologies. A cookie is a small text file stored on your device when you visit a website. We use the following types of cookies:

• Essential cookies — required for the Website to function correctly
• Analytics cookies — to understand how visitors interact with the Website (e.g., Google Analytics)
• Advertising/tracking cookies — to measure the effectiveness of our advertising campaigns

You can manage your cookie preferences at any time via our Cookie Consent banner or your browser settings. For more details, please see our Cookie Policy.

7.2 Axon Pixel (AppLovin)

We use the Axon Pixel, an advertising measurement technology provided by AppLovin Corporation, on our Website. The Axon Pixel collects data about your interactions with our Website, including pages visited and actions taken, for the purposes of:

• Measuring the performance of our advertising campaigns
• Optimizing ad delivery to reach relevant audiences
• Building advertising audiences based on website activity

AppLovin may collect device identifiers, IP address, browser information, and behavioural data through this technology. AppLovin acts as an independent data controller with respect to the data it collects through the Axon Pixel.

For more information about AppLovin's data collection and use practices, please visit: https://legal.applovin.com/privacy/.

By continuing to use our Website after accepting cookies, you consent to the use of the Axon Pixel as described above. You may opt out of interest-based advertising by adjusting your cookie preferences or by visiting AppLovin's opt-out page at the link above.

7.3 Other Third-Party Tracking

We may also use tracking technologies provided by other third parties, including Google Analytics, LinkedIn Insight Tag, and similar tools. Each of these providers processes data in accordance with their own privacy policies. By using our Website, you acknowledge that these third parties may collect data as described in their respective policies.

8. Your Rights Under GDPR

If you are located in the European Economic Area (EEA), you have the following rights regarding your personal data:

• Right of access — to obtain a copy of the personal data we hold about you
• Right to rectification — to request correction of inaccurate or incomplete data
• Right to erasure — to request deletion of your data ("right to be forgotten")
• Right to restriction — to request that we limit how we use your data
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time
• Right to lodge a complaint — with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon, www.aki.ee) or your local supervisory authority

To exercise any of these rights, please contact us using the details in Section 10.

9. Children's Privacy

Our Website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected data from a child, please contact us immediately and we will take steps to delete such data.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These include encryption of data in transit (TLS), access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Policy periodically. Your continued use of the Website after any changes constitutes your acceptance of the updated Policy.

12. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your data, please contact us:

• Company: YESWORKS OÜ
• Address: Nurme 16, 11616 Tallinn, Estonia
• Email: corporate@artik.agency
• Data Protection Officer: corporate@artik-media.com

We will respond to your request within 30 days of receipt.