Increases In-App Purchase Revenue 19% with Twitch-Style Ads in Action Genre

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Super Sus, a successful action game, faced a slowdown in new installation growth. Artik Agency developed an innovative strategy based on research into the preferences of action game target audiences.

Key research findings:

• Players value the need to build strategies
• Quick reaction to situations is important
• Attractive visuals and diverse game modes are appealing
• Complexity of tasks during combat is highly valued

Artik Agency's Strategy:

1. Creation of creatives in the format of fake Twitch streams
2. Integration of logical mini-games into ad creatives with difficult tasks

Requirements for mini-games:

• Association with game locations
• Placement during "waiting" moments in the creative
• Streamer interaction during mini-game completion to enhance emotional engagement

This strategic approach leveraged the popularity of Twitch streamers and their engaging live formats. By featuring charismatic content creators playing through integrated mini-games, Artik Agency tapped into the core desires of the target audience. The result was an ad experience that mimicked the authenticity and excitement of live streams, creating a compelling narrative that stood out in the crowded action game market. The streamers' real-time reactions and interactions during the mini-games added a layer of relatability and entertainment, effectively bridging the gap between advertising and genuine gaming content.

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Proof:

The market-informed strategy implemented by Artik Agency for Super Sus yielded strong results across key performance indicators. By adapting Twitch-style ads with integrated mini-games based on current market trends, the campaign proved highly effective in the competitive action game landscape.

Ad campaign performance metrics showed notable improvements. Both the average Install Per Mille (IPM) and Install Rate (IR) saw significant increases, demonstrating the strategy's effectiveness in attracting new users. Creatives featuring mini-games performed exceptionally well, quickly rising to the top of the test campaign metrics. This success validates the agency's thorough market research and ability to effectively implement trending strategies.

User engagement with the trend-aligned ad format was robust. Analytics revealed a substantial increase in clicks during the mini-game segments of the ads. This heightened interaction translated into tangible benefits for Super Sus, with a marked increase in player interest for in-app purchases, particularly those related to accelerating game progression.

The most significant outcome was a 19% increase in in-app purchase revenue. This boost clearly demonstrates the strategy's success not just in attracting players, but in engaging those willing to invest in their gaming experience. The revenue increase underscores the effectiveness of aligning ad content with current market trends and user preferences identified through research.

Importantly, despite adopting a trending ad format, there were no negative reviews or feedback regarding misleading advertising. This suggests that the integration of mini-games into the ads created an authentic preview of the gaming experience, accurately setting expectations for potential players.

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Want to boost your action game's ad effectiveness? Request a free consultation from Artik Agency! Our team, including game designers, marketers, and UA specialists, will help you achieve your goals. Action now!