UGC Strategy for Children's Apps: How Kiddopia Achieved 60,000 New Installs and Reduced CPI by 24% in One Month

Intro

Artik Agency helped Kiddopia, a children's educational app, find new traffic sources and increase purchase volumes while maintaining key performance indicators (KPIs). By leveraging a unique user acquisition (UA) strategy centered around user-generated content (UGC) and expert opinions from mothers, we not only expanded the app's reach but also improved its overall performance metrics. Our innovative approach combined the power of social proof with targeted advertising to parents, resulting in more effective and engaging campaigns.

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Kiddopia's existing strategy was like a well-rehearsed play, with charming characters narrating stories about cooking adventures, dress-up fun, and brain-teasing puzzles within the app. It was a siren call aimed directly at children, inviting them to continue the story by installing the app. But this approach, while effective on YouTube, was like trying to fill an ocean with a teaspoon – slow, limited, and leaving vast expanses of potential untapped.

Enter Artik Agency, ready to rewrite the script and expand the stage. Our team, armed with a wealth of experience in UGC content, proposed a bold new direction – a strategy we call "social proof" with an "expert opinion" twist. Instead of whispering to children, we decided to speak directly to the real decision-makers: parents, particularly mothers.

Picture this: A diverse cast of real moms, each with their own story, sharing authentic experiences of using Kiddopia with their children. These weren't just testimonials; they were windows into moments of joy, learning, and bonding. Our UGC content captured the essence of what every parent desires – quality time with their children coupled with educational value.

We expanded the scenery beyond the familiar YouTube landscape. Imagine Kiddopia's cheerful characters and glowing parent reviews popping up in mobile games and apps where modern moms already spend their digital leisure time. Platforms like Admob and Lifttof became new stages for our performance.

But we didn't stop there. We revolutionized the Custom Store Listings in Google Ads, transforming them into powerful showcases of social proof. These weren't just product pages; they were carefully curated galleries of trust and credibility. We adorned these digital storefronts with gleaming awards, industry recognitions, and glowing testimonials from satisfied parents. Each element was strategically placed to catch a mother's discerning eye and reassure her that Kiddopia wasn't just another app – it was a trusted, acclaimed educational tool.

Our strategy was a three-act play:

1. Shift the spotlight from children to parents, showcasing the app through the lens of parental approval and enthusiasm.
2. Leverage the power of authenticity with UGC content, letting real moms become the protagonists of our story.
3. Diversify our stage, moving beyond YouTube to platforms where parents, especially mothers, already engage with mobile content.

As the curtain rose on our new approach, we waited with bated breath to see how our audience would respond. Would this new narrative resonate? Could we truly expand Kiddopia's reach while maintaining, or even improving, its performance?

The stage was set, the actors were in place, and a new, exciting chapter in Kiddopia's journey was about to unfold...

Proof

Our innovative approach yielded impressive results:

1. Expanded Reach: Successfully launched campaigns on Admob and Lifttof, tapping into new audience segments of mothers who already engage with mobile apps.
2. Improved Efficiency: Reduced Cost Per Install (CPI) from $3.3 to $2.5 on new channels, a 24% improvement.
3. Enhanced Engagement: Observed growth in internal project metrics, indicating better user quality and potentially higher Lifetime Value (LTV).
4. Diversified Traffic Sources: Reduced reliance on YouTube, creating a more balanced and scalable traffic mix.
5. Targeted Messaging: New creatives resonated with parents by highlighting the positive emotions and bonding experiences of using the app together with their children.

Push

For app developers in the children's education space looking to scale their user acquisition efforts:

1. Think Beyond the End User: While children are the app users, parents are the decision-makers. Craft your messaging and targeting accordingly.
2. Leverage Social Proof: Authentic testimonials from parents can be more compelling than traditional advertising, especially for educational products.
3. Diversify Ad Platforms: Don't rely solely on one traffic source. Explore platforms where your target audience (in this case, parents) already spends time.
4. Optimize for Conversion: Custom store listings tailored to your campaign messaging can significantly impact install rates.
5. Partner with Experts: Agencies like Artik Agency bring specialized knowledge in UGC content and innovative UA strategies that can unlock new growth opportunities for your app.

Ready to transform your app's growth trajectory? Contact Artik Agency today to explore how our tailored strategies can help you reach new audiences and improve your key metrics.